REVEALING YOUR REASON

Your reason for selling your home should be kept confidential from buyers.  No one, other than the agent you trust, should know your reason for selling.  If your reason is revealed it can severely hurt your chance of obtaining the highest price.  This is especially true if you need to sell by a certain date. 

If buyers know the reason you are selling it can weaken your negotiating position.

For example, if the buyer knows your deadline this can be used against you and may force you to accept a lower price.  Too often, too many agents say:
• Must sell
• Bought elsewhere
• Financial problems
• Job transfer
• Marriage breakdown

Never allow your agent to advertise publicly the reason you are selling; it will weaken your negotiating position and more than likely reduce the price you receive.

If asked the reason for selling, simply say that you are “relocating”. Don’t let the reason you are selling your home be the reason you receive a lower price. Your reason is confidential.

By all means be a “motivated vendor” (i.e. a keen seller) but keep a “pokerface” and keep your reasons to yourself.